ABOUT

My name is Kathy Lajvardi and I am a Freelance Designer with experience in Art Direction, UX/ UI, Branding and Motion. I’ve built a reputation as a multi-award winning, team-leading, energetic, passionate, versatile, strategy driven Art Director.    
I started my career in Motion Graphics for Film & Television (Iron Man, Bee Movie), then Concert Graphics (Beyonce, Madonna), and for the last 8 years have immersed myself into UX/UI design for national and international brands (Yamaha, T-Mobile) from responsive web to multi-platform apps.   
I have spent 7 years at XTOPOLY, a Digital Creative Agency, and helped transition the agency from a text messaging company to a multi-award winning Digital Creative Agency. I accomplished this by establishing the aesthetic principles, creative work flows, creative tech-stack, and processes. I grew and adapted the department to accommodate modern skills which included adding team members in UX Strategy, UX Design, UI Design, Motion, and Visual.   
In June 2017 XTOPOLY was acquired by VINCIT and since then I have been Freelancing for agencies and brands nationwide.

AWARDS

2018 OC Addy Awards | "Stitch & Tie" | Responsive Site | Art Direction | Branding
2018 OC Addy Awards | "Yamaha WaveRunners" | App | Art Direction  
2017 OC Addy Awards | "Seven" | Responsive Site | Art Direction | UI 
2016 OC Addy Awards | "Skybell" | Responsive Site | Art Direction | UI 
2015 OC Addy Awards | "Newport Beach Film Festival" | App | Art Direction
2014 OC Addy Awards | "Yamaha Watercraft" | App | Art Direction
2013 OC Addy Awards | "Regency" | App | Art Direction | UI
2012 OC Addy Awards | "T-Mobile" | Mobile Website | Art Direction | UI
2012 OC Addy Awards | "Emirites Airline" | Mobile Website | Art Direction | UI
2012 OC Addy Awards | "Men's Wearhouse" | Microsite | Art Direction | UI
2008 Key Art Award | "Bee Movie" | Theatrical Trailer Campaign  | Motion Graphics
2006 Telly Awards | "Fox Reality" | Sexy Cam Show Package  | Use of Graphics
2005 Telly Awards | "Midway" | Unreal tournament Trailer | Use of Graphics

EDUCATION

BFA in Digital Media | OTIS COLLEGE OF ART AND DESIGN | 2000

RECOMMENDATIONS

Hannes Meyer   |   Rhythm Interactive  |  Chief Creative Officer
I had the pleasure of working with Kathy during her freelance time at Rhythm. I was very intrigued by her award winning work in her portfolio, and that is exactly what she delivered to us during her short, but intensive time. I was impressed by her intensive exploration and research during the design phase, and of course the final output. Kathy goes above what is asked from her, and always delivers options, has solid reasoning behind her design decisions, and delivers on-time.
I would highly recommend Kathy, and would jump at the opportunity to work with her again.

Naushad Huda   |   CEO / Creative Director   |   XTOPOLY
Kathy was instrumental in XTOPOLY's success as a top UX/UI agency. Kathy led our artistic and visual aesthetics for several years, mentored our young talent, and was the reason XTOPOLY was highly regarded for digital creative by brands such as Yamaha, Kellogg's, T-Mobile and a host of others. She's a rare talent, and an absolute joy to work with. Her positivity is contagious to both team members and clients.

Natalie Dye   |   ADOBE    |   Experience Designer at Adobe
I had the pleasure of working with Kathy for three years. As an art director, she was a creative force in driving award-winning results and guiding those below her into better designers. She always thinks outside the box and provides encouraging, positive feedback in critiques. It was a privilege to work underneath her and hope I get to again!

Jeremy Blossom   |   Strikepoint Media   |   CEO and Co-Founder 
Kathy is an exceptional designer and a great communicator. She is fantastic to work with and we absolutely love her work.

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